Photo Resolution

PHOTO RESOLUTION – 72 or 300 (PPI/DPI)

Photo Resolution is the level of detail in an image and is measured in pixels per inch (PPI) or dots per inch (DPI).

72 resolution (72 PPI) is standard for web graphics to ensure fast loading, while 300 resolution (300 DPI) providesthe crisp and detailed image necessary for high-quality, professional printing.  

Using a 72 DPI image for print would result in a blurry, low-quality image, while 300 DPI is overkill and can lead to unnecessarily large file sizes for web use.
 

72 Resolution (72 PPI/DPI)

• Purpose:  Best suited for digital displays and online media, such as websites, social media, and digital icons.
• Why it's used:  A lower resolution is suitable because computer screens display images with a relatively low pixel density.
• Benefit:  Lower file sizes therefore faster loading times for digital content.
• Drawback: When printed, images will appear blurry and lack detail. 
   

300 Resolution (300 DPI)

• Purpose:  The industry standard for high-quality, professional printing.
• Why it's used:  More "dots" per inch create a significantly sharper and more detailed image when printed, ensuring clarity and quality.
• Benefit:  Produces crisp and professional-looking prints suitable for brochures, magazines, and other commercial materials.
• Drawback:  Results in much larger file sizes, making it less ideal for web-based use where speed is essential. 
   

Which to choose?

• For the web: Use 72 DPI (or PPI) for uploading online content.
• For print: Use 300 DPI for any image intended for high-quality printing.